As a sales team is the lifeblood of a company, motivation is critical to business success and sometimes even to survival. Given that sales/business profits are positively related to sales team motivation, it's helpful to understand what motivates team members. A great way to motivate them is to build a good incentive program. This can be a challenging task because everyone is unique and motivated by different factors.
A good incentive program is understandable, measurable, and achievable. Any program that does not have these functions can be confusing and therefore unproductive. It is the responsibility of the business owner or team leader to clearly formulate and write a promotional program. It can be helpful to hold a meeting to make sure team members fully understand it. However, as a result of this motivation, you can also increase your sales through sales team incentives program that you have created for your team.
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A good sales team incentive program should include:
Set Achievable Goals.
Having attainable aims is key to motivating the sales team. On the other hand, setting unattainable goals can result in demotivated salespeople with disastrous consequences for the company.
Sales team members require support and appreciation for their work. A competitive benefits package, which includes a good retirement policy, health insurance, sick leave, and even generous vacations, can be a strong sign of appreciation for management.
A company that invests in the professional development of its employees invests in its own business. It is therefore important to properly train the sales team and encourage members to work on their professional development.